Background:
Agilio Software Group is a leading UK healthcare operations software provider, delivering integrated, mission‑critical solutions across primary care, dental, pharmacy, hospital, and veterinary organisations.
The Fresh is a specialist digital marketing agency within the Agilio Software Group, working exclusively with healthcare and dental clients across the UK. We partner with a diverse portfolio of practices, delivering performance-led digital strategies that drive real patient acquisition and measurable growth.
This is an exciting opportunity to join the team at a pivotal stage of growth, with a clear focus on scaling our Meta Ads and local lead generation capability across our client base.
Job purpose:
We’re looking for an experienced, commercially sharp Paid Media Specialist (Meta-focused) to join our fully remote team.
This role is heavily focused on Meta Ads (Facebook & Instagram) and local lead generation for dental and healthcare practices. You’ll take ownership of campaign strategy, setup, optimisation, and performance — with a clear focus on driving high-quality enquiries at efficient cost per lead.
This is a hands-on role. You’ll be as comfortable diagnosing why a campaign isn’t converting as you are presenting clear, performance-led insights to clients. You’ll work closely with Account Managers and the wider digital team, bringing both deep technical expertise and strong commercial awareness.
You will be responsible for:
- Leading the strategy, setup, and optimisation of Meta Ads campaigns across a portfolio of dental and healthcare clients
- Managing local lead generation campaigns, optimising for high-quality patient enquiries
- Supporting Google Ads activity (Search/PMax) where required, with Meta as your primary focus
- Taking full ownership of campaign performance — from build through to reporting and optimisation
- Setting up and troubleshooting tracking (Meta Pixel, GA4, GTM, conversion events, attribution)
Identifying and driving growth opportunities across accounts:
–Budget scaling
–Audience expansion
–Creative testing
–Offer and messaging optimisation - Collaborating with the wider team on:
–Landing page improvements
–Funnel optimisation
–Creative briefs and testing plans - Delivering clear, insight-led performance reports to internal teams and clients
–Contributing to the development of paid social best practice, playbooks, and processes
The skills and experience which we are looking for in a Paid Media Manager are:
Essential
- Strong hands-on experience managing Meta Ads campaigns, with a focus on lead generation
Proven success delivering local lead generation results (e.g. service-based businesses, clinics, practices)
Agency-side experience managing multiple client accounts
Deep understanding of:
–Audience targeting
–Creative testing frameworks
–Funnel optimisation
–Cost per lead and lead quality - Experience with Meta Business Manager, GA4, and Google Tag Manager
- Strong analytical skills — able to turn performance data into clear actions
- Confident communicator, comfortable engaging with both internal teams and clients
- Highly organised, able to manage and prioritise across multiple accounts
Desirable
- Experience working with dental, healthcare, or other regulated/professional services sectors.
- Familiarity with CRM integrations and lead tracking beyond standard pixel events.
- Experience using Google Ads scripts or automation tools to manage accounts at scale.
- Understanding of SEO and how paid and organic channels interact.
Additional Information
Location: Remote
Job type: Full-time, permanent, some out of hours work may be required from time to time.
Salary: Competitive salary and generous benefits
Income Protection
Life Assurance
Enhanced pension
Health Cash plan
28 days annual leave + bank holidays
Sick pay scheme
A range of flexible benefits available through our Agilio Flex portal
If you feel you have what it takes to join our team, we look forward to receiving your application!
If you are interested in applying, please email your CV along with a covering letter to [email protected]