Ai campaign creation for UK dental practices

Your patient list is Leaking revenue

Missed appointments go un-followed. Recalls slip past the deadline. Lapsed patients drift quietly away. NHS list places quietly expire. iGrow’s AI agent Leo finds every one of them and books them back in, automatically, across email, SMS, WhatsApp and AI chat agent.

See how it works

THE PROBLEM

Your patient list is the most valuable asset you're not using.

Most practices spend on marketing to find new patients while sitting on a database of people who already know and trust them. The follow-up just doesn’t happen, because nobody has the time

1 in 5
Patients miss their appointment
40%
of patients are overdue recall
2 years
before NHS patients drop off

Five workflows that ship the day you connect

The campaigns your team would run if they had infinite time.

Five pre-built rules-based workflows running continuously against your Dentally data, plus Smart campaigns that Leo builds from a plain-English ask. Flip the switch on what you need, ignore what you don’t.

DNA recovery

Detect no-shows the same day, send a kind reply-friendly message on the patient’s preferred channel, and offer an instant rebook link. Replies handled 24/7.

Proactive recall

iGrow checks Dentally daily for upcoming and overdue recalls. Sends gentle nudges (or firmer reminders) and knows if it’s a dentist visit, hygienist, or both.

Lapsed reactivation

Patients absent for 18+ months are invisible to most practices. iGrow segments them by past treatment value and runs a re-engagement sequence in your tone.

NHS lapse alerts

NHS patients who don’t visit within 2 years lose their place. iGrow flags lapse risk early and contacts them before the deadline, respecting both clinical and commercial context.

Plan membership campaigns

Identifies patients on your books without a plan and runs a consent-aware sign-up campaign. Once signed up, lifecycle messaging continues across renewals, churn risk, and upgrade prompts. Integrates with PPD where present.

THE INTEGRATION

iGrow runs on your Dentally data.

One secure connection turns the data already sitting in your practice management system into proactive, AI-driven patient conversations.
No spreadsheet exports, no copy-pasting lists, no parallel database to maintain.

Live patient, visit, plan and treatment dataLeo reasons over visit frequency, revenue, treatment history, recall dates and plan status pulled directly from Dentally. Not basic demographics, the real signal.
Two-way booking syncPatients click through to "see available times" with their preferred dentist surfaced first. Slots hold for 29 minutes. Confirmed appointments land back in Dentally automatically.
Recall and DNA detection in real timeNo-shows are picked up the same day. Recalls run against the Dentally schedule daily. NHS lapse risk flagged before the 2-year deadline.

HOW IT WORKS

Create your first campaign in minutes.

Reach patients where they actually respond

One inbox. Four channels. Zero juggling.

Every conversation across email, SMS, WhatsApp and AI voice lives in one unified inbox. Your team can take over a thread at any moment and reply on whichever channel the patient is using. AI agents handle inbound replies around the clock.

Email
SMS
WhatsApp
AI Chat Agent

Meet Leo

Your AI marketing analyst. And doer.

Leo is the AI agent inside iGrow. Ask him a question, or tell him an outcome you want. He builds the audience, drafts the messages, picks the channel, and launches the campaign on your approval. The same agent answers staff questions in chat-bot mode.

Build Audiences"Patients who've spent over £500 on hygiene but haven't booked in 6 months." Leo reads your Dentally data and builds the segment. No filters, no SQL.
Draft campaigns end-to-endTell Leo "I want more patients on plans". He proposes the audience, drafts the messages per channel, sets up A/B variants, and waits for your sign-off.
Tweak by Talking"Make variant B punchier." "Add the bit about Saturday hours." Tone tweaks ripple through every personalised message in the campaign.
Answer your questions"Any leads in Leeds gone cold?" "What's engagement on the recall campaign?" Leo reads the data and gives you a straight answer.

Plan Recommender

Tell us about your practice and we’ll recommend the right iGrow AI plan – with live ROI and patient projections.

Your practice

Updates instantly as you change inputs.

Patient list size ? Outreach intensity ? Channels ? Average treatment value ? £

Required this month

Emails

1,600

SMS

400

Voice

Recommended plan Silver

Silver

£199/mo

Leads / mo

New patients / mo

8.3

Annual revenue

£9,900

ROI (monthly)

4.1×

Compare all plans

Plan	Price	Emails/mo	SMS/mo	Voice/mo	Covers needs?	Leads/mo	New patients/mo	Annual revenue	ROI

Conversion rates: 30% lead → consultation, 50% consultation → treatment (industry benchmarks). All figures shown in GBP (£).

WANT TO KNOW MORE?