Agilio Software supercharges dental marketing with the acquisition of DenGro, creating the UK’s first fully integrated patient engagement and growth platform 

In a move that promises to reshape how UK dental practices attract and retain patients, Agilio Software, the nation’s dominant dental practice solutions provider, has acquired DenGro, the pioneering force behind intelligent dental CRM technology. 

This strategic acquisition marks the launch of a game-changing, end-to-end patient growth ecosystem, uniting The Fresh, Agilio’s bespoke marketing service, with Dengro’s intelligent conversion engine to create a seamless platform. The result? A powerful solution that empowers dental practices to attract, convert, and retain patients like never before. 

“We’re not just enhancing dental marketing – we’re transforming it,” said Andy Sloan, Managing Director of Agilio Dental. “By fusing The Fresh’s campaign engine, DenGro’s smart workflows, and our tailored marketing expertise, we deliver a unified platform that drives real growth and elevates the patient experience.” 

At the heart of DenGro’s appeal is its deep integration with leading practice management systems – including Dentally, SOE Exact, Aerona and SFD – enabling real-time data sync, instant appointment booking, and streamlined team workflows. Now, under Agilio’s umbrella, these capabilities will be boosted to support ongoing patient engagement, from reactivation campaigns to personalised treatment reminders. 

“This is about more than lead conversion, it’s about building lasting relationships,” said Neil Stephen, CEO of DenGro. “Together with Agilio, we’re extending DenGro’s value across the entire patient journey, helping practices stay connected and competitive.” 

DenGro’s intelligent CRM tools, including automated follow-ups, lead tracking, and performance dashboards, will now be expanded through Agilio’s platform to support ongoing patient engagement, such as reactivation campaigns, treatment plan reminders, and personalised communications. Practices can now build meaningful, data-informed relationships with patients from first contact to long-term loyalty. 

The benefits for practices include: 

• Plug-and-play integration with Dentally, SOE Exact, Aerona and SFD. 

• Unified dashboard for campaign performance, lead tracking, and patient engagement 

• Automated workflows for follow-ups, reactivations, and treatment plan nudges 

• Enhanced marketing firepower from SEO to digital ads and custom content 

• Stronger patient loyalty through timely, personalised communication 

This all-in-one platform is designed to drive sustainable growth, boost treatment acceptance, and deliver a frictionless, patient-first experience, setting a new standard for dental marketing technology in the UK. 

To find out more, visit Agilio at stand K40 at the Birmingham Dentistry Show.