Last updated: 31st July 2026
We are introducing advertising into Clarity appraisals. This page sets out the rules we hold ourselves to. It is public so that you can hold us to them.
If you would rather not see advertising
You do not have to. There is an advertisement-free option, and you can move to it at any time from your subscription portal. No phone call, no notice period, no conversation with us.
Everything below applies to the advertising-supported version.
Advertising in Clarity
The commitments that will not change
- Advertising will be clinically agnostic.
- An advertiser can promote a product or a service. It can never take a position on what a clinician should do for a patient. No advertiser will be permitted to place content that reads as clinical guidance, recommendation or advice.
- Advertisers have no influence over our content.
- Advertisers will not be involved in, have any sight of, and have no ability to shape our eLearning, our appraisal content, or any clinical reference material we license or publish. There is a hard separation between the people who sell advertising and the people who build the content.
- No advertising in eLearning.
- Advertising will not appear anywhere in the eLearning experience. Not inside a module, not around a module, not in the interface or navigation you use to reach one.
- Advertising will never get in the way of your appraisal.
- Advertising will not interrupt, delay, gate or overlay data entry. Nothing you need to do to complete your appraisal will ever require you to dismiss, close or interact with an advert. If an advert loads more slowly than the page, the page wins.
- Advertising is always identified as advertising.
- Adverts will be labelled, and it will be visually distinct from our own content.
- Advertising is shown to the appraisee only.
- Advertys will not be shown to appraisers, responsible officers or administrators.
Your data
We do not sell your data. We do not pass your name, your email address or any other contact detail to an advertiser.
Advertisers receive aggregate, anonymised performance reporting. Views and clicks. Nothing that identifies you.
No advertiser sees your appraisal, your CPD record, your reflective notes, your uploaded evidence or anything else you enter into Clarity.
You will not receive marketing from an advertiser because an advert was shown to you. If you choose to click through, download something or ask an advertiser to contact you, that is your decision, and their privacy notice applies from that point onwards.
Why we are doing this
Advertising gives the Clarity product a second source of revenue alongside subscriptions. That is what allows us to offer the advertising-supported version at a lower price than the advertisement-free one, and to keep investing in the product at the same time. You get the choice of which trade you would rather make. Neither version is a cut-down product, and the commitments above are not something we would trade away for revenue.
Tell us if we get this wrong
You can always get in touch with us – https://agiliosoftware.com/contact-us/