Launch a dental practice plan your patients will join
We'll help you design, price and launch a membership plan under your own brand, then run the admin so your team can focus on patients.
Recurring income doesn't happen by accident
Without a plan, income rises and falls with the diary. A well-designed plan brings patients in regularly and gives you a monthly figure you can build a business on.
A plan built around your practice
No two practices are the same, so there's no off-the-shelf plan. You decide the monthly fees, the check-ups and hygiene visits included, preventative benefits, treatment discounts and any extras. We advise on what works, forecast the numbers and make sure it's profitable for you and affordable for patients.
200%
Rise in conversion enquiries in two years
1000+
Practices supported
200+
Years of combined experience, supporting converting practices since 2009.
How it works
Design, launch, grow
Design
We shape the plan together. Plan structure, pricing strategy and a financial forecast based on your patients and your goals.
Launch
We get everyone ready. Team training, practice-branded leaflets and posters, patient communications and a launch plan.
Grow
We stay with you. Ongoing support and plan reviews to grow membership, with real-time reporting through our online portal.
What a plan does
for your practice
Predictable monthly income
Membership fees arrive every month, which steadies cash flow and makes planning easier.
Loyal, regular patients
Members attend for check-ups and hygiene, so there are fewer gaps and cancellations in the diary.
A stronger business
Recurring income makes the practice more resilient and can strengthen its long-term value.
Your brand front and centre
It's your plan, in your name. Patients sign up with you,
not with us.
Flexible plan options
Maintenance or membership plans
You give notice on your NHS contract and the whole practice moves to private care, supported by a membership plan. NHS England, or your health board in Wales, needs three months' notice in writing.
Full care or capitation plans
Covers preventive and restorative care. Patients are banded by oral health need and pay a monthly fee to match, so they can budget for the care they need.
Hygiene plans
A set number of hygienist appointments each year. Encourages prevention and gives your clinicians the chance to spot other treatment needs early.
Children's plans
Lower-cost private care for under-18s. Some practices offer family discounts to build loyalty for the years ahead.
Build recurring income from day one
A new or squat practice has a rare chance to set up a plan from the start. Our New Plan Launch Roadmap shows how a practice-branded plan can help you attract patients, keep them and build steady revenue while the practice grows.
Who we help
For practices ready to add recurring income
Private and mixed practices launching their first plan, practices expanding their private offer, and new or squat practices that want a plan in place from the start. If you want steady monthly income and patients who keep coming back, we'll help you get there.
Practices that launched a successful plan
New plan launch
“It was the expertise I could rely on that made Patient Plan Direct a reassuring choice for me.”
Lancashire Smiles
New plan launch
“I wanted someone who was easy to communicate with, and at a good price. It was really easy to create our new plans.”
Mexborough Dental Surgery
Selecting a plan
"They ticked all the boxes, because it is seamless, simple, and there’s no high mark-up admin charges."
Infinity Dental & Beauty Spa
FAQs
Insights
Guidance for your plan decisions
Advice and real practice stories from the Patient Plan Direct team.
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Talk to an expert
Contact our patient plan experts
Tell us about your practice and what you'd like a plan to do. We'll show you what it could look like.