Measurable impact: How iGrow transforms dental practice performance
Toni Harper
Senior Marketing Lead - Dental
When investing in growth tools, dental practices want more than promises; they want proof. iGrow delivers exactly that, with measurable improvements across every stage of the patient journey. In a market where margins are tight and competition is fierce, data-driven growth isn’t optional; it’s essential.
Why Measurement Matters
Many practices spend thousands on marketing without knowing what works. Leads slip through the cracks, and retention becomes an afterthought. iGrow changes this by integrating marketing, CRM and membership plans into one platform, giving you full visibility of performance metrics and ROI.
Attract More Patients
Practices using iGrow typically see:
- 40–60% uplift in new patient acquisition
- Average value per new patient rising from £600 to £700–£900
- Monthly revenue gains of £9,000–£21,000, equating to £250,000+ annually
These results come from targeted campaigns via The Fresh and automated lead nurturing through DenGro. Instead of guessing, you’ll know exactly where your marketing spend is going and what it’s delivering.
Convert Interest into Income
Conversion rates improve significantly thanks to DenGro’s CRM workflows:
- 15–25% increase in treatment revenue
- Average treatment value rising to £700–£750
- Extra margin of £6,000–£9,000 per month from existing patients
Reception teams respond faster, follow-ups are automated, and no lead is left behind. This means more booked appointments and higher case acceptance without adding extra admin.
Retain for Long-Term Stability
Retention is where iGrow truly shines:
- Patient plan adoption jumps from 15% to 40–60%
- Recurring monthly revenue grows to £8,000–£14,000
- Annual stable income of £60,000–£130,000
With payback in under 12 months and net revenue retention exceeding 110%, iGrow isn’t just another tool; it’s a growth engine. Practices grow even without acquiring new patients because loyalty drives predictable income.
Beyond the Numbers
These metrics are impressive, but they’re also achievable. iGrow combines technology with human support. Growth consultants work with you to set milestones, track progress, and optimise performance. Whether you’re aiming to increase treatment uptake or boost plan adoption, you’ll have a clear roadmap and expert guidance.
Ready to see the numbers for your practice? Visit agiliosoftware.com/dental/igrow to book your consultation
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