Staff Development
Introduction to Social Media Marketing
30 mins CPD
Video
80% required to pass
Relevant for roles:
Practice Manager, Receptionist / Client Care Advisor, Veterinary Care Assistant, Veterinary Nurse
Course Details
This module introduces veterinary practices to the fundamentals of social media marketing, highlighting its importance in engaging pet owners, building trust, and growing their client base. Participants will learn how to set SMART goals, choose the right platforms, and develop a targeted strategy for their audience to maximise their social media impact.
Objectives
- Understand the importance of social media to connect with pet owners
- Identify key social media platforms and their uses
- Set effective SMART goals for social media campaigns
- Understand how to identify a practice's key audience
- Recognise the role of analytics in a social media strategy.