Free Download: Dentistry's CMA Playbook
Dentistry's own market study won't report until March 2027 — but the CMA's veterinary investigation already ran the same playbook, and its remedies (mandatory price lists, ownership disclosure, written estimates, a comparison website) are the clearest preview of what's coming.
What the veterinary market study tells you about the rules coming to dentistry
The CMA's dental market study isn’t just a problem for the big corporate chains. Every one of the CMA's five scrutiny areas applies to every dental practice in the UK, whatever its size or ownership structure.
This playbook draws on the CMA's finished veterinary market study. Its remedies, from price lists to ownership disclosure, are the closest thing to a preview dentistry is going to get. This playbook works through what that means for your practice or portfolio, while there's still time to act.
Inside this playbook, you’ll discover:
The blueprint already exists.
Why “buyers buy predictability” and the real questions they’re asking behind the numbers.
Governance beats scale, and engagement beats defence.
Whether you run one practice or back a portfolio, the test is governance, not size, and the way you prove it is by engaging early.
The five-minute check.
A simple test for your own website: can a new patient find your consultation fee, hygiene costs, and treatment prices without picking up the phone?
Why download this playbook?
The CMA's veterinary market study is the clearest signal dentistry will get before its own scrutiny lands — five areas of concern that apply to every practice, regardless of size or ownership. This playbook translates those remedies, from price transparency to ownership disclosure, into a practical blueprint for dental practices and portfolios. The regulatory direction is already set; this is the chance to prepare before it's mandatory.